A woman walking along a concrete pathway outside a boutique hotel in Central California with large glass windows and a wooden overhang, surrounded by desert plants and rocks, with vineyard hills in the background.

Hello, I’m Olya Alexander.

Why work with me

I come to hotels not as an influencer, but as someone who has spent more than a decade inside luxury travel and hospitality — understanding how guests think, how bookings actually happen, and what visuals truly influence decisions.

After 13 years working with high-end hotels, destinations, and clients, I saw the same pattern repeat: beautiful properties relying on inconsistent and meaningless content, short-term creators, or visuals that attract attention but not the right guests. My work was born as a response to that gap.

I help boutique and owner-run hotels translate their real experience into clear, elevated visual storytelling — and build the internal ability to sustain it after I leave.

About me

I am based in the United States and work internationally.

My background includes:

  • 13 years in luxury travel and hospitality

  • experience working with high-end hotels and destinations

  • professional video production and content strategy

  • social media audit and branding with a focus on long-term positioning

I approach every collaboration as a partnership — with discretion, taste, cultural awareness, and respect for both guests and team.

Next step

If this philosophy aligns with how you operate, I would be glad to discuss your needs and explore whether there is a mutual fit.

→ Get in touch

  • I work on-site, for a defined period of time, integrating into the natural rhythm of your property. This allows me to observe before creating and capture what cannot be staged: atmosphere, light, space, service, and the emotional details guests remember.

    During an on-site residency, I:

    • produce a curated library of photo and video assets

    • structure content for practical use across social media, website, and campaigns

    • train your in-house team so standards can be maintained internally

    The result is not just content, but clarity and coherence — a visual language your hotel can own.

  • My work is best suited for:

    • boutique and owner-run luxury hotels

    • eco-lodges and design-forward resorts

    • properties seeking more direct bookings

    • hotels targeting US and/or international family travelers

    • teams seeking consistency rather than constant influencers and UGC hires

    If your hotel values longevity over virality and consistency over trends, we will likely work very well together.

  • Most hotels don’t need more content — they need better content and a system behind it.

    By combining hospitality insight, aesthetic direction, and practical training, I help hotels:

    • attract guests who understand and value the experience

    • elevate brand perception without losing authenticity

    • reduce long-term content costs and dependency

    • empower their internal team to maintain a consistent visual standard in-house

    Many properties recover this investment quickly through improved direct bookings and stronger brand trust.